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Making Purpose Work explores the reasons why so many people have difficulty changing their lives, even when they want to. Franchee Harmon found five forces that prevent us from leading better lives. She shares insights readers can use to bring about real change in their lives.
ForeWord CLARION Reviews
Companies with it have bright futures, companies without it will eventually face extinction. Franchee Harmon says the crucial construct is Purpose. Innovators who engage the component strategies of Purpose also tend to encourage more creative thinking. The best insights come from examining seemingly unrelated ideas in tandem, in search of an original connection. Corporations which seek to copy industry leaders and aim simply to keep up are more rigid, unpleasant, and stifling of individual outside-the-box thinking. …businesses must achieve greater flexibility in roles, processes, strategies and responsibilities.
Bucking a trend in business book content, the author spends remarkably little time detailing a central theoretical model, or indicating how to practically apply it to the current corporate realities. Instead the majority of the page-count draws deeply from classical philosophy, neurological anatomy, and cognitive/behavioral psychology, finding sound precedents for valuing purpose, emotion, and belief.
The author subtly appeals to the up and coming wave of business leaders. Managers under age thirty-five are more likely to be open to a new work-culture paradigm, which isn t driven by pure rationalism. “Despite near neglect and subordination to reason, emotion has managed to find supporters.”
The line of argument includes references to creative risk-takers such as Steve Jobs of Apple, Walt Disney, and the ubiquitous guru Peter Drucker. Less expected and most welcome are figures from the arts realm and pop culture. Dr. John Nash finds his Game Theory, Miles Davis makes the masterpiece Kind of Blue by trusting the improvisational skills of other top drawer musicians. Rapper Eminem’s role from the movie Eight Mile is cited for its handling of fear and risk-taking. Harmon synthesizes widely divergent sources of information into sensible, unitary prose, asking, “What are our challenges to achieving purpose/meaning and survival?”
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